Wynn Las Vegas upped the ante on Sin City’s high-stakes EDM game this week, announcing 34 artists contracted for exclusive residencies across its four venues (Encore Beach Club, XS, Tryst, and Surrender). The roster includes powerful names like David Guetta, Skrillex and Swedish House Mafia’s Steve Angello and Sebastian Ingrosso, as well as previously announced mega-stars like Tiësto and Deadmau5.
The sheer strength of the line-up gives Wynn a leg-up on its only major local competitor, Strategic Group, which manages the DJ-focused Marquee Nightclub & Dayclub at Cosmopolitan (as well as Lavo at Palazzo, and Tao at The Venetian); and further demonstrates the level of investment casino-hotels are willing to make to lock in lucrative stars, and lock out each other. But regardless of who’s writing the checks, the artists are benefiting.
“The casinos aren’t screwing around,” says Joel Zimmerman, head of William Morris Electronic, which books Wynn residents Afrojack and Deadmau5, and Marquee resident Kaskade. “And it’s not just about the big guys. For an artist on their way up, part of the biggest chore is awareness, and casinos are facilitating that with the money they’re spending on marketing to get the tourists. Guys like Calvin Harris and R3HAB have experienced tremendous growth because of it. It’s a great platform for everybody.”