Katie Holmes‘s first-ever New York Fashion Week show is buzzy enough, but it’s the venue that’s getting even more attention: the budding designer will reportedly show her Holmes & Yang clothing collection at “the tents,” Fashion Week’s premiere venue at the tony Lincoln Center.

Though designers are free to pick from a variety of venues for their runway shows — studios, theaters, libraries, even some outdoor spaces — the tents are considered Fashion Week central, a spot where heavy hitters like Diane von Furstenberg, Monique Lhuillier and Badgley Mischka show. It’s also where you’ll find celebs ducking into VIP lounges between presentations, hordes of fashionistas snapping photos and major fashion editors sitting front row.

“This is a big deal for Katie to show in the tents, under the full attention of the fashion editors and the glare of media scrutiny,” a source tells the New York Post. “They could have done a small show elsewhere, so this proves she and Jeanne are very serious about their business.”

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