B.o.B Talks ‘Strange Clouds’ Album & Sponsorship Deals:
*Before I repost this article from Billboard.com I want to just say that I LOVE Bob’s latest release! From start to finish it’s a great listen and I encourage you all to run to iTunes NOW & purchase some good music! xxoo @RozOonTheGo*
For his sophomore album, “Strange Clouds,” B.o.B hopes to take his corporate connections sky high.
Following the success of his 2010 gold-certified debut, “B.o.B Presents: The Adventures of Bobby Ray,” the Decatur, Ga., native looked for ways to boost his image, striking deals with Target and Coca-Cola in addition to a pre-existing Adidas sponsorship and an appearance in an Electronic Arts Sports videogame. The singer/songwriter, who cracked both pop and R&B markets with the singles “Nothin’ on You” and “Airplanes” (peaking at Nos. 1 and 2, respectively, on the Billboard Hot 100), wanted to expand his business portfolio with his second album and use those ties to introduce his music to a wider audience.
"I definitely see the benefit behind building a brand for whatever venture you catapult yourself into," B.o.B says. "But for me, the driving force has always been the music-it’s just a way to get my music heard by more people and [potentially] more fans."