EVERYONE in Entertainment will tell you that the bestseller book ‘48 Laws Of Power’ is a must-have! It’s the blueprint! Thankfully, my bosses at the time star producers The Trackmasters Tone & Poke gave it to me for my birthday when I worked at Columbia Records/Sony BMG! It’s a manual and I refer to it often.
It’s definitely required reading for ‘anyone interested in obtaining power in the modern world.’ I know personally, that several Hip-Hop artists have used this book as a blueprint to take their career to higher levels and in various directions. Take 50 CENT for example, who was signed to Columbia at the time that I received the book. He went on to partner with Greene to write, ‘The 50th Law’. Having worked with 50 at the start of his career I knew how savvy he was then, so having a tool like this would only help him master his business mentality.
During the interview with Allhiphop.com, Robert Greene spoke about a few celebrities related to the Hip-Hop culture; Jay-Z and 50 Cent being two of them; even referring to 50 as a ‘true master’. I agree, I saw his promotional genius when we dropped the controversial mix-tape; I also saw and understood how strategic he was.
“[50 Cent] is a master of the connection between music and business,” says Greene. InThe 50th Law, Greene explains how 50 used his early days with Jam Master Jay at Columbia Records as an apprenticeship that taught him how to maneuver in the music business.