Selena Gomez Partners With Adidas NEO:
I love to see impressionable recording artists partner with major brands like Adidas. I’m looking forward to what Selena has to bring to the NEO label. I have a strong feeling you guys will love it! Read more on this collaboration at Billboard. xo @rozoonthego
Selena Gomez is the newest representative for the Adidas NEO Label, one of the company’s most fashionable and fun brands. Gomez’s partnership with Adidas, as the new global style icon and guest designer, lasts for three years, until the end of 2015.
Selena will take her girl-power infused style and work with NEO to design and develop ranges for each season, beginning with fall/winter 2013. She will also appear in print, digital, retail and outdoor campaigns, the first of which will launch in February 2013.
The actress-turned-singer already “let her NEO out” in a new video for the brand. Watch below as Gomez and other teens run through the city of L.A., painting the town neon green.
“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself,” Gomez said in a statement. “This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.”