Rock ‘n’ roll daughter Georgia May Jagger was enlisted by Madonna and daughter Lourdes as the new face for their Material Girl brand in May, and photos for the model’s first ad campaign were released this week.
When Georgia May — daughter to Mick Jagger — was selected as the brand’s new model, she said in a press release to NYMag that she was “thrilled” to be working with the mother and daughter team. “To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing. I’ve always admired Madonna’s style.” 20-year-old Jagger replaced former Material Girl spokeswoman Kelly Osbourne.
Now as Madonna jets around the world on her sold-out MDNA tour, Jagger’s new campaign has dropped. Shot during rehearsals for Madonna’s world tour, the campaign features Jagger living the “ultimate VIP” experience backstage. The model can be spotted leaning against amps, posing between wardrobe racks and sitting onstage.
A few pieces were sent to me and when I rocked Material Girl I received a load of compliments! I’m looking forward to more from the little fashion designer Lourdes! xo @RozOonThego