I came across a Billboard article where one of my favorite west coasters ICE CUBE discussed his second year teaming up with Coors Light on the search of the nations ‘Coldest MC’. There’s $20,000 up for grabs folks!
Cube signed on to promote the Coors brand in 2011 and has appeared in ADs ‘aimed at widening the liquor company’s audience.’ Rapper BUN B and the homie DJ DRAMA will join him on the cross-country search. It’s a 8-city tour that’ll make stops in Charlotte, New Orleans, Philly and Atlanta. ‘From April 1-April 27th, contestants (21 & Over) can upload audio tracks or video submissions of an original song to be voted on by fans until June 30th. The grand finale concert is in the City of Dreams .. New York on August 1st where they’ll crown the winner!
‘In addition to the competition, Coors is throwing the 2013 Search For The Coldest tour, featuring performances from JUICY J, FRENCH MONTANA, PUSHA T and more. I like the sound of this movement Coors! Be sure to visit Billboard.com to see full details and more information on Ice Cube’s moves! *Throwing up the dub* #rozOonTheGo