NEW MUSIC: GO MISSIN’ - USHER
Ok Usher fans, you asked for it, you got it! New music from Mr. Raymond. I need to live with this one for a minute before providing my verdict. Enjoy! xo @rozOonTheGo
You’re obviously running the gamut of projects — from Snoop’s reggae project to No Doubt to Bieber to Major Lazer to Chris Brown. Does all of this production come from one place and get fine-tuned into different genres, or do you pretty much sit down and devote yourself to one specific sound at a time?
I wish I was just like a music vending machine. But no, I take every one session really seriously. Sometimes one track might carry from one place to the next and I’ll change it to fit that artist. But it’s usually a simple formula — what do I love about this person, what am I good at and how can I help them make the best possible song?
Do you find that most producers tend to limit themselves to one genre ?
I think there are a lot of guys who don’t. Like Rick Rubin, but that’s a different generation. All these guys in my scene are definitely not able to maneuver between genres very easy. Some carved out their own genres like Pharrell or Timbaland — they are who inspire me.
Wednesday (last week) night Milk Studios in Los Angeles hosted a private event to unveil legendary graffiti artist Futura’s limited edition Hennessy VS bottle. The custom bottles are a continuation of the brand’s collaborative series with high profile street artists, launched last year with a design by KAWS.
DJ D-Nice got the party started spinning nineties hip-hop while Usher, Olivia Munn, Matt Kemp, Tristan Wilds,Wynter Gordon, Kid Cudi, Sophia Bush and Jesse Williams mingled in the VIP. By eleven, female fans lined the stage for Diplo’s DJ set, followed by a live performance from Santigold who kept the stylish crowd dancing until 2am. (MORE dope Pics after the jump!)
So, yeah, this the type of shit that I see at my job! I love it! xo @RozOonTheGo
Music is my life!
Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline — “Live for Now” — and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single “Moment for Life” acts as soundtrack for the ad, out May 7.
It’s a deal that will make Minaj a worldwide spokeswoman and also give her enough fodder to fuel two songs’ worth of material on her sophomore album, “Pink Friday: Roman Reloaded.
“Nicki has momentum. She’s a maverick,” Frank Cooper, PepsiCo chief marketing officer of global consumer engagement, told Billboard in this week’s cover story. “She represents the kind of artist who’s in the moment, making things happen on her own terms.”
As first reported by Ad Age, Pepsi is also prepping a campaign in mid-May around the 25th-anniversary of Michael Jackson’s “Bad.” Billboard has learned the program will include a series of remixes from superstar DJs — Skrillex, Diplo and A-Trak are among the names mentioned to be connected with the project. The exclusive tracks are set to be accessed through a special Pepsi-can promotion where fans can scan a code with their phone to hear a song.
Hip-hop trio Travis Porter is set to release its debut album, the group revealed on Friday.
“From Day 1” is due on RCA/Porter House Music on May 29, the follow-up to Hot 100 singles including “Make It Rain,” “Bring it Back” and the Tyga-featuring “Ayy Ladies,” which landed at No. 56 on this week’s chart.
“This album is going to show a lot of growth, we got some big features and some of the best producers in the world,” the group’s Quez told Billboard.com. “We made like three or four tracks with Diplo… He has got some crazy beats. We came up with some dope ass records. We just did them, so two will be on the album.”
The album’s title is a nod to the group’s fans, who’ve waited while Travis Porter struggled with label issues after signing to the now defunct Jive Records in 2010.
“This album is for our fans who have been down with us ‘From Day 1,’” the trio said. “They watched us over the past 4 years come up out of Decatur, Ga.”
Kreayshawn will release her full-length debut, Somethin Bout Kreay, this summer. A video for the project’s lead single “Breakfast,” featuring 2 Chainz, is expected for next month. The odd couple have worked together before, on “Murder” from 2 Chainz’ T.R.U. Realigion mixtape. The video for that collaboration, long teased, remains unreleased.
Somethin Bout Kreay will feature production by German dance DJ Boys Noize, “Gucci Gucci” architect DJ Two Stacks and AXE spokesperson Diplo. Of her decision to hire the producer, Kreayshawn told Pitchfork, “I know Diplo knows a lot about underground music culture… He was one of the people to put me onto music like that when I used to listen to the Mad Decent Mixes. It was like, Oh, he knows what I want.’”
NEW VIDEO: DIPLO ’EXPRESS YOURSELF’ FEAT. NICKY DA B
My comment: Okaaaaaaaaay -__- and I almost want to say NSFW. Enjoy!
SONG OF THE DAY: CLIMAX -USHER RAYMOND FEAT. DIPLO
Top 5 R&B/HIP-HOP Songs of The Week:
Week of May 28, 2011
#1 Sure Thing -Miguel
#2 Motivation -Kelly Rowland featuring Lil Wayne (Diplo Remix)
#3 Look At Me Now -Chris Brown featuring Lil Wayne & Busta Rhymes
#4 Far Away -Marsha Ambrosius
#5 All Of The Lights -Kanye West featuring Rihanna
*Honorable Mentions: My Last -Big Sean feat. Chris Brown