Ultra Music Fest 2011: 10 Things Overheard Sunday

1. Diddy’s been threatening to break out as a dance music force for years. He continued the tease with an appearance during longtime friend and collaborator DJ Erick Morillo’s Ultra main stage set. He hyped the crowd while Morillo dropped some of Diddy’s new reworks, including the Dirty South mix of “Coming Home.”
2. Heineken taxi tops buzzed around South Beach, boasting the brand’s UMF sponsorship with the tagline, “Have a beer with 150,000 of your friends.” This marked a dual victory for any electronic music event: Having enough scale to secure a sponsor willing to throw in promotional media dollars, and sufficiently defending its audience as dominantly 21+.
3. Carl Cox donned an afro wig and dropped classics, jazz and disco to a tiny, invite-only crowd of 200 at Mokai, which included international industry-ites and fellow DJs Steve Lawler and Ferry Corsten.
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