April 26, 2013

VIDEO: A$AP ROCKY FEATURED & NARRATES THE NEW ADIDAS #QUICKAINTFAIR COMMERCIAL

“When you’re Quicker than your opponents, it ain’t fair. It ain’t fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain’t fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.”

Featuring the track “Goldie” by A$AP ROCKY

Pretty dope commercial! See for yourself! xo follow @rozOonTheGo @adidasHoops @asvpxrocky

February 8, 2013
ON-THE-GO W/SELENA GOMEZ:
Selena + a few models pose for the cameras after the ADIDAS NEO Label fashion show during Mercedes-Benz Fashion Week in NYC. xo @rozOonTheGo
Source: billboard

ON-THE-GO W/SELENA GOMEZ:

Selena + a few models pose for the cameras after the ADIDAS NEO Label fashion show during Mercedes-Benz Fashion Week in NYC. xo @rozOonTheGo

Source: billboard

November 23, 2012
Selena Gomez Partners With Adidas NEO:

I love to see impressionable recording artists partner with major brands like Adidas. I’m looking forward to what Selena has to bring to the NEO label. I have a strong feeling you guys will love it! Read more on this collaboration at Billboard. xo @rozoonthego

Selena Gomez is the newest representative for the Adidas NEO Label, one of the company’s most fashionable and fun brands. Gomez’s partnership with Adidas, as the new global style icon and guest designer, lasts for three years, until the end of 2015.

Selena will take her girl-power infused style and work with NEO to design and develop ranges for each season, beginning with fall/winter 2013. She will also appear in print, digital, retail and outdoor campaigns, the first of which will launch in February 2013.

The actress-turned-singer already “let her NEO out” in a new video for the brand. Watch below as Gomez and other teens run through the city of L.A., painting the town neon green.

“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself,” Gomez said in a statement. “This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.”

October 17, 2012

JUSTIN BIEBER Is The New Face of ADIDAS NEO’S!

JB speaks on the two-year partnership:

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”


September 22, 2012

VIDEO: A$AP ROCKY SURPRISE PERFORMANCE - ADIDAS ORIGINALS NYC STORE

In preparation for the September 21st release of the 10th Anniversary collection at the adidas Originals store in New York’s SoHo neighborhood, A$AP Rocky & his crew joined the celebrations in style with a two hour in-store performance for a fortunate select crowd of fans.

August 6, 2012
NICKI MINAJ Speaks On New Clothing Line:

Minaj called from the midst of her Roman Reloaded tour to chat with Rolling Stone about her style projects, her “Pound the Alarm” video and her Olympic pride. She also took the opportunity to escalate her cheeky fashion-mogul rivalry with her mentor, Lil Wayne; Macy’s is scarcely prepared.

Excerpts From The Interview:

Youve had several style collaborations this year – first MAC Viva Glam, then OPI, now Adidas. Do you have any more fashion projects on the horizon?

Well, I’m putting my fragrance out in September. We’re also working on the clothing line – I’m trying to launch that next year. We have the designs, the designers, all of that stuff. We’re just looking for a place and deciding where we’re gonna go with the brand. We’ve had a couple offers from a lot of big players. I’m really looking forward to it because I feel like my fans are always asking me, “Where’d you get this? Where’d you get that?” and sometimes they can’t afford certain things, so my biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they’ll feel like they’re wearing exactly what I’m wearing. I’m really excited about that.

Can you describe one outfit or give us an idea of what exactly will be in the clothing line?

It’ll be Harajuku Barbie, put it that way. I think it’ll kinda have both those alter egos somewhere in there.

Check out the entire interview at RollingStone


April 28, 2012
JUSTIN BIEBER looking ummm ‘swaggy’ as he recently referred to 2 Chainz on twittter, outside of his London hotel yesterday (Thursday). I’m loving the Adidas gear and I’m still waiting on that leather biker jacket that I asked him for :). xo Roz-O!

JUSTIN BIEBER looking ummm ‘swaggy’ as he recently referred to 2 Chainz on twittter, outside of his London hotel yesterday (Thursday). I’m loving the Adidas gear and I’m still waiting on that leather biker jacket that I asked him for :). xo Roz-O!

December 2, 2011

adidas Originals x Champs:  adiColor with B.O.B. Commercial

MONEY TALKS, I GOT MY MASTERS IN COMMUNICATIONS! #trueStory

November 29, 2011

Foot Locker x ADIDAS x Crazy Light “The Difference”

BIG SEAN x Dwight Howard #nice

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