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December 4, 2013
KANYE WEST x ADIDAS: OFFICIAL STATEMENT
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

KANYE WEST x ADIDAS: OFFICIAL STATEMENT

For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

September 23, 2013

VIDEO: ADIDAS BASKETBALL - “DERRICK ROSE - ALL IN FOR CHICAGO”

"Have I done enough to get my name on a shoe? Or deserve the world lifting me up when I was down? Can I give my city the ultimate thank you? It’s time to remind the world that even though I wasn’t on the court, I never left the game." — Derrick Rose

Be inspired! 

#rozOonTheGo

September 3, 2013

FASHION ON-THE-GO: ADIDAS ORIGINALS BY JEREMY SCOTT - FALL/WINTER 2013

Check out the video lookbook directed by Ben Mor! Adidas Originals teamed up with Jeremy Scott for the new capsule collection for Fall/Winter 2013. Enjoy the visuals! #rozOonThego

“The ever eccentric Jeremy Scott always brings his unique perspective of fashion to the table, often referencing pop culture from the past to the present. In an ongoing partnership with adidas Originals since 2003, Jeremy continues to design unisex apparel and footwear that is high energy, surreal and most certainly fun, playing with bright prints and unexpected shapes.

Never failing to surprise, Jeremy Scott’s fall/winter 2013 collection is a fusion of ideas; shock neon colours, metallic materials and reinterpreted prints from the past are used on some of adidas’ most iconic styles.

Carried throughout the collection is a take on camo with a neon twist featured on a ladies satin buster, unisex down puffer jacket and the JS Instinct Hi, while a reversible floral print bomber is just as attention-grabbing.”

Spotted @ Highsnob

August 26, 2013

VIDEO: ADIDAS ORIGINALS - RUN DMC VS A-TRAK - UNITE ALL ORIGINALS

LOVE this!

Inspiration works both ways, so when the original masters of collisions Run DMC clashed with prince of clubs A-Trak for Unite All Originals the old school met the new school and something BRAND NEW was born. Set in New York, Run DMC are the players in a music video that is controlled by you. Using voice commands and adding visual effects, you will be able to influence the video and trigger special effects and animations at http://www.adidas.com/unite NOW.

Check out the behind-the-scenes of the new interactive film for adidas Originals here, then visit http://www.adidas.com/unite for the full experience.

Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet.

And in the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life.

July 22, 2013

VIDEO: ADIDAS SKATEBOARDING 15 YEARS OF GONZ AND ADIDAS

This is pretty awesome! Check out the visuals of one of the greatest skaters of all time! At least, that’s what my skater friends tell me! I can say that he’s a great artist! I enjoyed these visuals .. check it out! Being a creative myself, things like this inspire me! I jotted down a few notes after viewing ;). Awesomeness!

Mark Gonzales has been a member of the adidas Skateboarding family inspiring, developing and nurturing the skateboarding program for 15 years. It is with great honor that we celebrate Gonz, not only for these past 15 years of adventure, but for having such an impact on our lives and making skateboarding what it is today.’

#rozOonTheGo


Official Website: http://www.adidas.com/skateboarding
Store Locator: http://bit.ly/16PIyB4

July 12, 2013

STYLE ON-THE-GO:

SELENA GOMEZ + ADIDAS NEO collection is here! I posted about it awhile back and now we can see what it’s all about! Gomez is the face and the designer of the line so I’m expecting it to have some trendy-fashionable pieces. Check out images from the lookbook above. The line is said to have 53 pieces and are targeted to a young-hip group of girls like Selena!

Selena says:

I love playing around with fashion and like clothes that are fun, easy to wear and comfortable,” Selena said in a release. “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”

You can start shopping NOW! Go here and send me pics of you rocking your new outfits! xo @rozOonTheGo


Source: GG

May 29, 2013

NEW VIDEO: THE BADDEST FEMALE - CL OF 2NE1

The production for this track is SICK! And the video is definitely HIP-HOP inspired. I saw a little bit of every current female rapper in this video, but hey, it’s complimentary eh? I just wanna know who her stylist is! The lil fashionista that is CL went solo from the popular K-Pop girl group 2NE1; she was the lead clearly. Apparently, the video garnered over a million views on youtube in less than 24 hours! I can see why, I watched it again for the fashion alone. It’s said that she had 13 outfit changes! I’d like to see the budget for this video! I also want those adidas kicks she was rocking! Her labelmates G-DRAGON and TAEYANG make a cameo too.

Check out CL and her many personalities. It’s a fun, cute video; with pretty awesome production. xo @rozOonTheGo

April 26, 2013

VIDEO: A$AP ROCKY FEATURED & NARRATES THE NEW ADIDAS #QUICKAINTFAIR COMMERCIAL

"When you’re Quicker than your opponents, it ain’t fair. It ain’t fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain’t fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday."

Featuring the track “Goldie” by A$AP ROCKY

Pretty dope commercial! See for yourself! xo follow @rozOonTheGo @adidasHoops @asvpxrocky

February 8, 2013
ON-THE-GO W/SELENA GOMEZ:
Selena + a few models pose for the cameras after the ADIDAS NEO Label fashion show during Mercedes-Benz Fashion Week in NYC. xo @rozOonTheGo
Source: billboard

ON-THE-GO W/SELENA GOMEZ:

Selena + a few models pose for the cameras after the ADIDAS NEO Label fashion show during Mercedes-Benz Fashion Week in NYC. xo @rozOonTheGo

Source: billboard

November 23, 2012
Selena Gomez Partners With Adidas NEO:

I love to see impressionable recording artists partner with major brands like Adidas. I’m looking forward to what Selena has to bring to the NEO label. I have a strong feeling you guys will love it! Read more on this collaboration at Billboard. xo @rozoonthego

Selena Gomez is the newest representative for the Adidas NEO Label, one of the company’s most fashionable and fun brands. Gomez’s partnership with Adidas, as the new global style icon and guest designer, lasts for three years, until the end of 2015.

Selena will take her girl-power infused style and work with NEO to design and develop ranges for each season, beginning with fall/winter 2013. She will also appear in print, digital, retail and outdoor campaigns, the first of which will launch in February 2013.

The actress-turned-singer already “let her NEO out” in a new video for the brand. Watch below as Gomez and other teens run through the city of L.A., painting the town neon green.

"It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself," Gomez said in a statement. "This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

October 17, 2012

JUSTIN BIEBER Is The New Face of ADIDAS NEO’S!

JB speaks on the two-year partnership:

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”


September 22, 2012

VIDEO: A$AP ROCKY SURPRISE PERFORMANCE - ADIDAS ORIGINALS NYC STORE

In preparation for the September 21st release of the 10th Anniversary collection at the adidas Originals store in New York’s SoHo neighborhood, A$AP Rocky & his crew joined the celebrations in style with a two hour in-store performance for a fortunate select crowd of fans.

August 6, 2012
NICKI MINAJ Speaks On New Clothing Line:

Minaj called from the midst of her Roman Reloaded tour to chat with Rolling Stone about her style projects, her “Pound the Alarm” video and her Olympic pride. She also took the opportunity to escalate her cheeky fashion-mogul rivalry with her mentor, Lil Wayne; Macy’s is scarcely prepared.

Excerpts From The Interview:

Youve had several style collaborations this year – first MAC Viva Glam, then OPI, now Adidas. Do you have any more fashion projects on the horizon?

Well, I’m putting my fragrance out in September. We’re also working on the clothing line – I’m trying to launch that next year. We have the designs, the designers, all of that stuff. We’re just looking for a place and deciding where we’re gonna go with the brand. We’ve had a couple offers from a lot of big players. I’m really looking forward to it because I feel like my fans are always asking me, “Where’d you get this? Where’d you get that?” and sometimes they can’t afford certain things, so my biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they’ll feel like they’re wearing exactly what I’m wearing. I’m really excited about that.

Can you describe one outfit or give us an idea of what exactly will be in the clothing line?

It’ll be Harajuku Barbie, put it that way. I think it’ll kinda have both those alter egos somewhere in there.

Check out the entire interview at RollingStone


April 28, 2012
JUSTIN BIEBER looking ummm ‘swaggy’ as he recently referred to 2 Chainz on twittter, outside of his London hotel yesterday (Thursday). I’m loving the Adidas gear and I’m still waiting on that leather biker jacket that I asked him for :). xo Roz-O!

JUSTIN BIEBER looking ummm ‘swaggy’ as he recently referred to 2 Chainz on twittter, outside of his London hotel yesterday (Thursday). I’m loving the Adidas gear and I’m still waiting on that leather biker jacket that I asked him for :). xo Roz-O!

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