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August 13, 2012

DEWeezy Webisode #1:  LIL WAYNE Meets The Mountain Dew Skate Team

Filmed during SXSW in Austin, TX!

April 13, 2012

LIL WAYNE + MAC MILLER In the ‘This is How We DEW: Anthem’

This is a DOPE campaign! xxoo @RozOonTheGo

March 25, 2012

DEWeezy thanks so much for following me here on Tumblr! Be sure to follow me on Twitter as well @RozOonTheGo :)

I’m loving the Campaign! Follow DEWeezy here on Tumblr Folks!

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March 23, 2012
Lil Wayne

Lil Wayne performs at Mountain Dew’s DEWeezy concert at the Austin Music Hall in Austin, Texas during South by South West on March 15th, 2012.

SUPER DOPE Pic! TrukFit Baby! xxoo @RozOonTheGo

Lil Wayne

Lil Wayne performs at Mountain Dew’s DEWeezy concert at the Austin Music Hall in Austin, Texas during South by South West on March 15th, 2012.

SUPER DOPE Pic! TrukFit Baby! xxoo @RozOonTheGo

March 16, 2012
WAYNE Launches #DEWeezy Campaign With SXSW Concert:

Lil Wayne was the headliner of one of the most anticipated concerts at this year’s SXSW since last week’s announcement of his partnership with Mountain Dew. “DEWeezy” posters splattered across the streets of Austin, Texas since Monday (March 12) helped garner a line of Weezy fans two blocks long the night of the concert. 

As fans were ushered into Austin Music Hall close to 9 pm on Thursday night (March 15), whispers of Nicki Minaj and Drake appearances were abound. Sadly, they were quickly silenced by a representative from Lil Wayne’s camp, who said Drake is preparing for his European tour while Minaj is also tangled up with her own ventures. 

Before Weezy hit the stage, new signee of YMCMB, Mystikal, made his first concert appearance alongside the Young Money/Cash Money crew since being announced as a member of the team in November, 2011. Mystkal, in high spirits, won over the crowd performing hits like “Shake It Fast” and dancing throughout his set, one time busting out moves from Michael Jackson's “Thriller” dance number. 

Close to 12:15 a.m., Weezy skateboarded himself out onto the stage while performing “I’m Goin In.” Three songs in and Weezy took a few minutes to have a one-on-one with his fans.

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