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October 18, 2012
Macklemore & Ryan Lewis Score Top Billboard 200 Debut:

As forecasted a week ago, Macklemore & Ryan Lewis debuts at No. 2 on the Billboard 200 albums chart with “The Heist.” The hip-hop set sold 78,000 in its first week according to Nielsen SoundScan, marking the best sales week yet for either artist. 

The album is Macklemore’s second full-length effort, and teams him with producer Lewis. “The Heist” was released independently through Alternative Distribution Alliance and comes after years of steady growth for the act. Lewis’ official YouTube channel has 47,000 subscribers (a growth of 5,000 from a week ago) and 25.5 million views (up 3 million). Meanwhile the duo’s SoundCloud has amassed 1 million plays from seven tracks.

With such support via online services, it’s no surprise to see that 83% of the album’s first week consisted of download sales. 

Macklemore and Lewis recently wrapped a sold-out European tour and launched a 50-show U.S. and Canada trek last week.

Read More at Billboard.com

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