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September 21, 2012
V-Magazine: WYNTER GORDON

In between quoting Honey Boo Boo Child (Go-go juice, anyone?), speaking in a British accent and watching YouTube virals (namely “Sweet Brown”), Wynter Gordon makes some pretty killer music. We got a first-hand glimpse into her process at a studio session in SoHo, where she debuted tracks from her second “Human Condition” EP, entitledSanguine, out next week. She also premiered her soon-to-be-released Major Lazer collaboration, “Keep Cool,” featuring Shaggy. (Yes, “It Wasn’t Me”-Shaggy.)

Having penned tracks for Ciara (most recently her single, “Livin’ It Up,” with producer D’Mile), Jennifer Lopez, and collaborating with dancefloor mongers David Guetta, Diplo and Flo Rida, Gordon doesn’t always favor everything she makes, for herself at least. “I’m always writing. Sometimes two or three songs a day. I don’t always like everything necessarily for me, so, they’ll find their way to others. It’s as simple as that,” she explains. Her biggest solo hit, “Dirty Talk,” enticed fans with its uptempo Euro sound, but as she puts it, she’s much less one-note. “Record labels try and put you in a box. Especially as a young black woman, you either do dance or you do hooks. That’s why this four-part EP is so important to me. It showcases all that I love, all the melodies I grew up listening to in the ’90s. Stuff that doesn’t always fall into any certain category too easily.” She toyed fearlessly with adult contemporary on “Human Condition’s” first part, Doleo (translating to “pain” in Latin), referencing everything from Phil Collins’S drums to Wilson Phillips’ harmonies. Sanguine (meaning optimism), produced by DJ Camper, continues in this tradition, this time incorporating wider wavelengths of rock, hip-hop and ceremonious soul.

Read more here.

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