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August 13, 2012
MODEL KARLIE KLOSS: FACE OF JUICY COUTURE’S FALL CAMPAIGN
CALIFORNIA GIRL: Karlie Kloss is getting a workout this year. She’s the face of the fall Juicy Couture ad campaign, photographed by Inez Van Lamsweerde and Vinoodh Matadin. The campaign is another step in the brand’s reimaging and turnaround efforts.
Along with the ads, the company will release its first fashion film, featuring Kloss, and launch Juicy Jeans (for the fall season) and the brand’s official blog, The Juicy, which will offer exclusive behind-the-scenes content from the shoot and an interview with Kloss. “Karlie is the perfect Juicy girl — beautiful, fun, all-American and confident. But what really sets her apart is her wonderful and vibrant energy,” said LeAnn Nealz, Juicy Couture president and chief creative officer. Juicy is a division of Fifth & Pacific Cos. Inc.
Read more at WWD

MODEL KARLIE KLOSS: FACE OF JUICY COUTURE’S FALL CAMPAIGN

CALIFORNIA GIRL: Karlie Kloss is getting a workout this year. She’s the face of the fall Juicy Couture ad campaign, photographed by Inez Van Lamsweerde and Vinoodh Matadin. The campaign is another step in the brand’s reimaging and turnaround efforts.

Along with the ads, the company will release its first fashion film, featuring Kloss, and launch Juicy Jeans (for the fall season) and the brand’s official blog, The Juicy, which will offer exclusive behind-the-scenes content from the shoot and an interview with Kloss. “Karlie is the perfect Juicy girl — beautiful, fun, all-American and confident. But what really sets her apart is her wonderful and vibrant energy,” said LeAnn Nealz, Juicy Couture president and chief creative officer. Juicy is a division of Fifth & Pacific Cos. Inc.

Read more at WWD

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