Sneak Peek: NICOLE RICHIE For Impulse Line (Macy's)

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August 10, 2012

Sneak Peek: NICOLE RICHIE For Impulse Line (Macy’s)

I told you guys in a previous post that I’d be sure to keep you updated on this new line from Nic hitting stores in September! Well, thanks to HuffingtonPost I got you lol! xo @RozOonTheGo

The Nicole Richie for Impulse ad campaign, shot by Camilla Akrans, launched today, giving everyone a sneak peek at the sleek, boho-inflected pieces Richie created for the department store. There’s leather with chiffon and lace, contrasting prints and lots of the understated, loose-fitting layers Richie has become known for — all created with insights from real Macy’s buyers, whom Richie encountered on “Fashion Star,” in mind.