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August 7, 2012
HENNESSY VS X FUTURA Launch: DJ D-Nice, Cudi + More!

Wednesday (last week) night Milk Studios in Los Angeles hosted a private event to unveil legendary graffiti artist Futura’s limited edition Hennessy VS bottle. The custom bottles are a continuation of the brand’s collaborative series with high profile street artists, launched last year with a design by KAWS.

DJ D-Nice got the party started spinning nineties hip-hop while UsherOlivia MunnMatt KempTristan Wilds,Wynter GordonKid CudiSophia Bush and Jesse Williams mingled in the VIP. By eleven, female fans lined the stage for Diplo’s DJ set, followed by a live performance from Santigold who kept the stylish crowd dancing until 2am. (MORE dope Pics after the jump!)

“This partnership is one of the biggest opportunities I’ve had as far as exposure to my art and the essence of what we in the graffiti community are trying to express beyond the streets.” Futura’s design was inspired by the warm tones of the cognac that he studied while in France. “Going to visit Hennessy’s facilities was fascinating. I was able to create my own blend and learn the history of the region and the 250-year old process.”

The event also featured a live art installation by Futura and winning pieces from an art competition at Pratt Institute, based around the concept of Hennessey’s “Never Stop, Never Settle” credo in which students created work that illustrates their “Wild Rabbit” – an inner drive that challenges people to meet their potential.

Photos By: Chris Swainston

Via MilkMade

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